Swedish camera manufacturer, Hasselblad recently unveiled its H5D-50c which the company will retail at the announced price of $27,500.00 (USD).

While a price tag of roughly 27k may seem a bit much for most wallets, compared to the H4D-60 (which currently holds the title for the world’s most expensive digital camera), H5D-50c could be viewed as somewhat of a bargain.

What really sets Hasselblad’s HD-50c apart is that it’s the world’s first ever medium format CMOS camera.

In a recent press release, Hasselblad prodcut manager Ove Bengtson defines the H5D-50c as a new medium format Hasselblad camera that will “Offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality.”

Bengtson went on to state that “We believe this [camera] will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad…We are extremely excited about this highly adaptable new camera which will offer an even broader palette of shooting options for our high-end customers…This is a world-first and underpins Hasselblad’s status at the forefront of camera technology. It will be the first of a number of medium format capture innovations we have planned for the coming months.”

The 50 Megapixel, CMOS sensor equipped H5D-50c will outperform it’s medium format CCD sensor forerunners and features faster live video, longer shutter speeds and a 14 f-stop dynamic range.

So if owning a piece of world’s cutting digital camera technology is for you, perhaps it’s time to take out a second mortgage and make H5D-50c your own.

The twenty seven thousand dollar camera was unveiled at the 2014 CP+, Japan and (according to PetaPixel) is expected to to have its next showing at WPPI, Las Vegas.

Img credit: hasselblad.com

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